Scott Engstrom

Professional Experience

GOODMAIL [CertifiedEmail] SYSTEMS, Mountain View, CA  2008-2009 

Director of Account Management, 2008-2009

  • Developed client on-boarding process including launch communications, ensuring cohesive cross-department implementation.
  • Met with clients and prospects to understand their business objectives, define their success criteria and design appropriate testing approaches.
  • Established testing methods to effectively measure the value of CertifiedEmail.  This resulted in the conversion of over 25 trial senders to paying customers between 01/09 and 06/09.  These new clients now generate over $150,000 in monthly revenue, representing approximately $1.1 million in annual revenue.
  • Identified an opportunity to increase CertifiedEmail volume from the highest value clients, resulting in over 15% incremental usage and related revenue.
  • Analyzed why various trial senders did not convert to paying customers to determine how best to position the product and highlight its measurable value.
  • Developed ROI models for clients to measure the value and justify their investment in CertifiedEmail.
  • Created an opportunity tracking system that enabled the sales force to monitor conversions and forecast revenue.
  • Defined the client communication process when launching new ISP partners, making it easier for paying customers to expand their reach and increase usage.

ACXIOM DIGITAL (formerly Digital Impact), San Mateo, CA  1999-2007

Director of Product Management, 2005-2007

  • Managed cross-department teams (Engineering, QA, Operations, Service Ops, Training, Support and Technical Publications) in setting direction for on-demand Software-as-a-Service (SaaS) product strategy and development.
  • Recommended new products and product enhancements by analyzing market trends, competitive information and customer feedback.
  • Developed sales presentations; specifically campaigns across multiple media channels including personalized email, targeted websites, banner and other web advertisements and search engines.
  • Drove product release strategy by interacting with sales, development and product marketing to define product and service requirements.
  • Developed product requirement documents (PRDs), piloted and launched new product features: Lifecycle Designer and Transactional Messaging modules.
  • Designed a testing program to identify user problems during beta phase of product release.  Uncovered and prioritized over 50 feature gaps and required enhancements.
  • Served as a facilitator between designers/developers and non-technical audiences.

Director of Client Support, 2004-2005

Managed a global technical support team responsible for troubleshooting and resolving application issues for both internal and external clients.

  • Reduced monthly average case load by 25% by addressing technical issues and staff training.
  • Realized a 50% improvement in case resolution time frames by implementing a cross-department process for prioritizing issues.
  • Reduced the total number of critical monthly cases from 55% to 30%.
  • Migrated the multi-use ticketing system from Salesforce.com to corporate-sponsored Siebel On-Demand, saving over $100,000 in monthly operational expenses.

Director of Service Operations, 2003-2004

Reporting to the SVP of Worldwide Field Operations, managed a staff of 63 within service operations, campaign management, production, client start-up and technical training departments.  Developed a track record of attracting quality employees, growing talent and motivating teams.

  • Improved efficiency of campaign management teams by 15% through process review, development of and training on departmental best practices.
  • Led a cross-functional team to coordinate, manage and resolve escalated client issues.

Account Director, Self-Services, 2001-2003

Developed and managed the client support account team for a new self-service product.  Accounts included Victoria Secret, Priceline, EMC, TrueLink, Advent, Grainger and UbiSoft.

  • Achieved client revenue growth of over 70% over 12 months through successful up-selling of existing accounts.
  • Developed a team to support a 300% increase in client base.
  • Managed the strategic and budget planning relationship with the clients.  Negotiated contracts, proposals and work orders.
  • Implemented service and support processes which doubled productivity while improving quality results.

Account Manager, Client Services, 1999-2001

Managed a team of campaign managers, project managers and production specialists.  Accounts included Electronic Arts, Homestead, Alta Vista, Bizrate.com, Entertainment Weekly and Futureshop.ca.

  • Directed client movement along the email marketing lifecycle testing roadmap.


EARLY CAREER EXPERIENCE

Montgomery Watson Americas, Senior Hydrogeologist/Quality Manager1991-1999

Legette, Brashears & Graham, Hydrogeologist

1990-1991


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